Elvis's still live

Riley Keough stars the latest campaign for Lee jeans

If any further confirmation was needed that being the offspring of a rock star guaranteed a fast-track pass to the world of modelling, then Riley Keough is it.

However, Keough is not only the daughter of singer-songwriter Lisa Marie Presley, but also the granddaughter of the music legend that was Elvis Presley.

Georgia May Jagger turns designer for Hudson Jeans

Joining the genetically-blessed celebrity-model stable currently inhabited by Georgia May and Lizzie Jagger, Zoe Kravitz, Theodora Richards and Tali Lennox, Keough puts in a stylish turn for denim brand Lee's "A Lee Don't Lie" campaign.

Photographed by controversial fashion photographer Terry Richardson - who was chosen by the label for his "unique and candid style of photography" - Keough was picked to convey Lee's message of "telling it like it is".

Rocking a double-denim ensemble, the 21-year-old's look is said to reflect "the brand's unquestionable denim authority."

Jeans-with-integrity aside, it is not Keough's first foray into the world of modelling. When she was 14, she made her catwalk debut for Dolce & Gabbana, and has since been the face of the Christian Dior's Miss Dior Chérie fragrance - a job now assigned to actress Natalie Portman.

Get ready to see a lot more of Keough this year. She has branched out as an actress, with two lead roles in forthcoming releases The Good Doctor and Jack & Diane. We think grandad would have been proud.

as seen on telegraph.co.uk